Cookie Policy

Effective Date: December 1, 2025
Website: www.DrEnidMartinez.com

Cookie Policy

Introduction

This Cookie Policy explains how Dr Enid F. Martinez | The Heart Helix LLC (“we,” “us,” or “our”) uses cookies and similar technologies on our website www.drenidmartinez.com (the “Site”).

Cookies help us understand how visitors use our Site so we can improve your experience, personalize content, and ensure our services run smoothly. Some cookies are essential for the Site to function properly, while others help us analyze traffic or remember your preferences.

We handle all cookie data in accordance with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and applicable U.S. consumer-protection laws including FTC Act §5, which require honesty, transparency, and fairness in how personal data is used.

By continuing to use this Site, you consent to the use of cookies in line with this policy unless you adjust your browser settings to refuse them.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences, login details, and browsing behavior, so that the site works more efficiently and provides a better user experience.

We use the following types of cookies:

1. Essential cookies: Required for the Site to function properly (e.g., security, page navigation, and access to secure areas).
2. Performance and analytics cookies: Help us understand how visitors use the Site, measure engagement, and improve performance.
3. Functional cookies: Remember your preferences, such as language or location settings, to personalize your experience.
4. Advertising and third-party cookies: Used to deliver relevant advertisements and track their effectiveness. These are only used with your consent.

You can control and manage cookies through your browser settings or our cookie banner, and you may withdraw your consent at any time. However, disabling certain cookies may affect how some parts of the Site function.

2. Types of Cookies We Use

We use a limited number of cookies on our Site, each serving a specific purpose to improve performance, security, and usability. These may include:

1. Strictly Necessary Cookies – These are essential for the operation of our Site and enable core functions such as page navigation, secure login, and access to protected areas. The Site cannot function properly without them.
2. Performance & Analytics Cookies – These help us understand how visitors interact with our Site by collecting anonymous information (for example, which pages are most visited). This data is used only to improve performance and usability.
3. Functional Cookies – These remember user preferences, such as language, region, or previously entered information, to provide a more personalized browsing experience.
4. Advertising or Targeting Cookies – These cookies are placed by us or third-party partners to deliver relevant advertisements and measure their effectiveness. We only use these cookies with your explicit consent.
5. First-Party vs. Third-Party Cookies – First-party cookies are set directly by our website, while third-party cookies are set by trusted service providers (such as analytics or marketing platforms). We ensure that all third parties we work with meet applicable privacy and data protection standards.
6. All cookies are processed in accordance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and FTC Act §5, which require clear, fair, and transparent data practices.

3. How We Use Cookies

We use cookies to make your experience on our website smooth, secure, and personalized. Specifically, we use them to:

1. Remember your preferences, such as language and region.
2. Keep the Site secure and prevent fraudulent activity.
3. Understand how visitors use our pages so we can improve performance and content.
4. Deliver relevant content and measure the effectiveness of our communications.

Cookies are never used to collect sensitive personal data such as health, financial, or spiritual information. Any data collected is processed lawfully under Article 6 of the GDPR (legitimate interest or user consent) and equivalent protections under CCPA and FTC Act §5.

You can choose to accept or decline cookies at any time through your browser settings or our cookie banner.

4. Third-Party Cookies

Some cookies used on this Site are placed by trusted third-party service providers that help us operate, analyze, or improve our website. These may include:

1. Analytics tools (e.g., Google Analytics) that collect anonymous usage data to help us understand visitor behavior and improve performance.
2. Advertising partners that display relevant content or measure campaign effectiveness, used only with your explicit consent.
3. Social media integrations that allow you to share content directly from our Site to your preferred platforms.

We only partner with providers that comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and U.S. FTC Act §5 fairness standards.

You can view or manage your consent for third-party cookies at any time through our cookie-management banner or your browser settings.

5. Cookie Consent (GDPR Compliance)

When you visit our Site for the first time, a cookie banner will appear asking for your consent to use non-essential cookies. Only essential cookies that are necessary for the Site to function will be active by default.

You can choose to:

1. Accept all cookies to enhance your browsing experience,
2. Reject non-essential cookies, or
3. Customize your preferences by selecting which categories of cookies you allow.

By giving consent, you agree that cookies may be stored on your device as described in this Policy. You can withdraw your consent or change your cookie preferences at any time through our cookie banner or by adjusting your browser settings.

This process follows GDPR Articles 6 and 7, which require freely given, informed, and revocable consent, and complies with CCPA and FTC Act §5 transparency standards.

6. Managing Cookies

You can manage or delete cookies at any time through your web browser settings. Most browsers allow you to:

1. View which cookies are stored on your device,
2. Delete existing cookies,
3. Block cookies from specific sites, or
4. Set your browser to notify you before a cookie is stored.

Please note that disabling certain cookies may limit some features or reduce the functionality of our Site.

You may also withdraw or change your cookie preferences at any time through our on-site cookie banner or settings link.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements.

When we make significant changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you through a banner or pop-up on our Site.

We encourage you to review this Policy periodically to stay informed about how we use cookies and protect your information.

All updates will comply with applicable privacy laws, including the GDPR, CCPA, and FTC Act §5, which require fair notice and transparency in data practices.

8. Contact

If you have any questions about this Cookie Policy, wish to withdraw consent, or would like to exercise your privacy rights, please contact us directly at:

Dr Enid F. Martinez | The Heart Helix LLC
Email [email protected]
Website: www.drenidmartinez.com
Address: North Bergen, New Jersey, USA

We welcome your inquiries and will make every reasonable effort to respond promptly typically within thirty (30) days or sooner, as required under applicable data-protection laws.
If your concern relates to the processing of your personal data, we will handle your request in accordance with relevant legal requirements, including the GDPR, CCPA, and FTC Act §5.